Zendaya, becomes the new face of the house of Valentino
Pierpaolo Piccioli, the artistic director of the house of Valentino has chosen Zendaya Coleman, the young actress who many have discovered in the hit series Euphoria, as the new face of the Italian house.
2020 will have been a year full of twists and turns for fashion. Between the consequences of covid-19 and the various social movements that marked the year, the news was not always very positive.
The house of Valentino nevertheless manages to punctuate the year on a happy note by announcing that Zendaya Coleman, the black-American actress seen in Shake it Up, the Spiderman saga and knows the consecration with the HBO series Euphoria , is his new ambassador.
Zendaya, a fashion icon announced
“The reason we chose Zendaya as the new face for Valentino is that she embodies and perfectly represents what Valentino is and represents today. She is a powerful and intense young woman who uses her talent and her hard work to help her. ‘express, as well as its values and its generation, « said Pierpaolo Piccioli in a press release.
In a few words, the designer hailed for the dazzling renaissance that the house has been experiencing since taking over the reins, affirms the codes that have made his success: seize the time, give a platform to new, engaged voices. and progressive, never skimping on sartorial poetry.
zendaya egerie house valentino
Zendaya, for her part, said: « I am honored to have been chosen as the face of Valentino. I am very happy to start this amazing collaboration with Pierpaolo and the whole Valentino family ».
This is not the first fashion foray of the actress who will resume for two special episodes her role of Rue in Euphoria . Since 2017, she has collaborated with the American designer Tommy Hilfiger around a line presented during various fashion weeks. At this time, it’s unclear whether or not Zendaya will continue her collaboration with Hilfiger.